As direct competitors with Amazon, these retailers didn’t want to offer third-party skills for Echo users or others on Amazon’s Alexa platform. In the latter case, Google Express partnered with retailers like Walmart and Target for deep integrations for voice-enabled shopping. And you could shop through a dedicated online storefront on the web, a Google Express mobile app, or even Google Assistant. At Google Express, you could find products from thousands of retailers - including big names like Walmart, Target, Walgreens, Best Buy, and others. Because Google is not a retailer itself, it did what it knows best - it organized information. Google Express was Google’s high-profile attempt to compete with Amazon for online shopping clicks and ad dollars buy creating a virtual mall on the web filled with top retailers’ products. While Google is characterizing Google Express’s closure as an “integration,” it’s really more of a sunsetting of a failed brand. This included new advertising options for brands and online sellers, as well as a universal shopping cart across its platform of services, like Search, Shopping, Images, and even YouTube. The company had already announced its plans to shutter the Google Express brand, as part of a wider redesign of how it approached online shopping. Google’s failed online shopping service Google Express is closing in a few weeks, as its features will be merged into a revamped version of Google Shopping, Google says in an email sent to its customers this week.
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